Inbound channels not bringing in enough leads?

SaaS companies find leads through content marketing, SEO and PPC advertising, social media marketing, cold emailing or calling, referral marketing, and participating in relevant online communities and forums.

To create a SaaS marketing strategy, identify your target audience, set goals, conduct market research, develop a messaging and positioning strategy, use a mix of marketing tactics, and measure and analyze results.

SaaS lead generation is the process of identifying and attracting potential customers for a software-as-a-service (SaaS) product or service.

Marketing teams generate leads through a variety of tactics such as content marketing, social media marketing, email marketing, PPC advertising, SEO, and events. They also use lead magnets, landing pages, and lead nurturing campaigns to convert leads into customers.

You should outsource SaaS lead generation for several reasons:

1. Expertise: A specialized lead generation agency has the necessary experience, knowledge, and skills to generate high-quality leads for your SaaS business.
2. Cost savings: Outsourcing SaaS lead generation can be more cost-effective than building an in-house team, as you don't have to invest in hiring and training employees or in technology and infrastructure.
3. Scalability: An outsourced lead generation team can quickly ramp up or down their efforts to match your business needs and objectives.
4. Time savings: By outsourcing lead generation, you can focus on other core business activities, such as product development and customer support.
5. Better results: A specialized lead generation agency can provide better results by using advanced technologies, strategies, and tools that are specifically tailored to the SaaS industry.

We have access to hundreds of open data sources like Google, LinkedIn, Crunchbase, Glassdoor, D&B, Xing, etc. that we use to manually pull data piece by piece and then verify each data point with our Research Team. Our unique approach allows us to guarantee 100% of our leads to be fresh, up to date, and matching your Ideal Customer Profile.

For us, qualified leads or appointments are the meetings that happen with prospects who mirror your Ideal Customer Profile perfectly, are the right decision-makers, and are interested in your services/products. We cannot say whether they will sign up or make a purchase from you today or tomorrow, but they are vetted to the point when you can talk shop with them.

We developed a unique and efficient onboarding process that takes 5 business days from kick-off call to launch. It is worth mentioning that it takes literally 5 hours of our clients’ time and 2 calls to get our team up to speed with your Ideal Customer Profile and Value Proposition.

Being an acquisition partner and providing guarantees is one of our competitive advantages. Before you sign up, we will tell you how many appointments we can schedule monthly in your industry and offer the most suitable pricing plan.

Very often we see appointments coming in during the 1st week of partnership. However, it might happen that the first appointments are seen during the 2nd week. The typical subscription period is 12 months.

You can see the approximate forecast of appointment setting campaign performance for this period.

Our average conversion from a Lead to an Appointment is at 1-2%, based on 5,000 different campaigns for 50 industries and 1,000 clients. We know that 500 leads translates into 5-10 appointments booked.

We will assign an Account Manager who will report to you on our progress daily (via Slack) and weekly (during a sync-up call). Additionally, we will generate comprehensive marketing reports with deep insights into your campaign using Google Data Studio.

Our SDRs have an industry-specific experience, so if you work in healthcare, we’ll assign you a specialist who has relevant background. This allows them to dive into your domain and project specifics much faster.

Also, we have an in-house tool that helps us improve email deliverability and ensure your clients see the emails we send them while nurturing.

Depending on the industry and company size you are targeting, you can see the first appointments in a few weeks, right after we get acquainted with your product and/or services and launch the first email sequences.

We present you weekly reports on campaigns’ performance in Google Data Studio during our sync-up calls to reflect real-time and historical data.

We follow them up to discover the reasons and reschedule the appointment. Not to let that happen, we always send your leads a reminder shortly before the call.

We’re a HubSpot Premium Solution partner, and enjoy HubSpot to the fullest, as it gives our sales and marketing teams a perfect space for keeping track of all our campaigns and opportunities. To help you streamline and automate lead acquisition and management, we can integrate Sales and Marketing Hub Professional into your infrastructure and transfer all the data from your old CRM to HubSpot.